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Showing posts from August, 2014

Communicate, Connect, Innovate

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On a very intense second day at the GEN Summit, most of us followed Cory Haik, Executive Producer and Senior Editor, inside The Washington Post’s digital strategy. ‘The correlation between social media, in particular twitter, and our mobile traffic is total,’ she stressed.


During the 18-day US Government shutdown in 2013, the Post created an app to ask mobile users how intensely it was affecting them and, thanks to geolocalization, the results were mapped. They also experimented using Google Glass at the White House correspondents' dinner and sharing content via snapchat. ‘Readers’ needs are different if they are at the airport or on the couch,’ said Haik. Social media, mostly used on mobiles, play an essential role, too. ‘Part of my job is to take the conversations that are happening, summarize them and reflect on that,’ she added The paper -shouldn’t we maybe start to call them something else?-, calls its approach adaptive journalism because it is about ‘creating news specificall…